Case Study: How Bold Care’s Parody Ads ft. Ranveer Singh Sparked a National Conversation on Men’s Sexual Health

Introduction: Bold Care’s Viral Campaign Success in Men’s Sexual Wellness

In early 2024, Bold Care, a leading men’s sexual health and wellness brand in India, launched a groundbreaking ad campaign featuring Bollywood star Ranveer Singh. With humor and parody ads at the forefront, the campaign tackled the stigma surrounding men’s sexual wellness in a fun, engaging way. The result? Over 50 million views, a massive spike in website traffic, and a social media buzz that elevated the conversation on sexual health stigma like never before. This case study explores the campaign’s creative strategy, execution, and remarkable results.

Brand Overview: Bold Care’s Mission to Destigmatize Men’s Health

Bold Care, co-founded by Ranveer Singh, offers science-backed solutions for modern men, focusing on improving sexual wellness and tackling issues such as erectile dysfunction and premature ejaculation. Established by Rajat Jadhav, Rahul Krishnan, and Mohit Yadav, the company recognized the market gap for private, high-quality sexual health products in Tier 1, Tier 2, and Tier 3 cities in India.

With the Bold Care Extend product range, the brand aims to provide discreet, effective solutions for men while promoting open conversations around previously taboo topics. Their campaign sought to normalize discussions about men’s wellness products in a society where such issues are often considered uncomfortable.

Campaign Objective: Changing the Narrative with Humor

The primary objective of Bold Care’s campaign was to raise awareness about men’s sexual health while promoting the Bold Care Extend product range. In a country where talking about sexual health can be awkward or even shameful, the brand needed a strategy that would engage people while breaking down the sexual health stigma.

To meet this challenge, Bold Care leveraged the dynamic personality of Ranveer Singh to connect with men aged 25-40. Their goal was to initiate conversations around sexual wellness and position themselves as a first-mover in this space, particularly through their viral ad campaign.

Creative Concept: Bold Care’s Viral Campaign Parody as the Winning Formula

Bold Care chose parody ads to create a humorous, light hearted approach to an often serious topic. Written by Tanmay Bhat, Devaiah Bopanna, and their team, the campaign consisted of two clever videos that used familiar Indian TV tropes to normalize discussions around men’s sexual health. Directed by Ayappa KM and produced by Early man Films, the ads combined entertainment with a clear message.

• First Ad: A parody of an over-the-top Indian TV drama, where exaggerated emotions are replaced by light-hearted conversations about sexual health.
• Second Ad: A spoof of a teleshopping commercial, featuring a comical sales pitch for Bold Care’s products.

These parody ads in marketing allowed Bold Care to effectively address a serious issue in a memorable and engaging way.

The Role of Ranveer Singh: Star Power Meets Social Impact

Ranveer Singh’s involvement wasn’t just as a celebrity endorser—he was also a co-founder of Bold Care, lending credibility and authenticity to the brand. His larger-than-life persona aligned perfectly with the brand’s bold messaging, helping to break the ice on discussions around men’s sexual health and wellness. His presence amplified the campaign’s reach, attracting attention from the mainstream and younger audiences alike.

Execution: Going Viral Across Social Channels

The ads were launched across Bold Care’s social media channels and Ranveer Singh’s profiles, ensuring widespread visibility. Thanks to the viral nature of the content, the #TakeBoldCareOfHer campaign quickly gained traction, reaching 50 million+ views on various platforms.

Both ads sparked a conversation on sexual wellness in India, using humor and relatability to drive home the message. The campaign’s creative approach made it stand out in a crowded digital space, resonating particularly well with India’s millennial and Gen Z demographics.

Results: Massive Engagement and Business Growth

The campaign’s success is reflected in the impressive numbers:

• Over 50M+ plays across social platforms.
• A 470% increase in website traffic during the first week, which later stabilized at 250% growth.
• The second ad led to an additional 350% growth in traffic.
• An overall 260% increase in engagement on the Bold Care website.
• The ads were saved over 80,000+ times, showcasing how impactful and shareable the content was.

Beyond just numbers, the campaign managed to position Bold Care as a category leader in men’s sexual health in India. It sparked conversations that had long been avoided and helped men feel more comfortable seeking sexual wellness products.

Why This Campaign Worked: Key Takeaways

1. Relatable Humor: By using parody, Bold Care made the subject of men’s sexual health approachable, breaking down barriers and encouraging open discussions.
2. Star Power: Ranveer Singh’s involvement gave the campaign instant credibility and mass appeal, making it relatable to men across the country.
3. Viral Potential: Leveraging social media allowed the brand to reach millions, turning the campaign into a viral success.
4. Balanced Messaging: The humor was carefully balanced with informative content, ensuring that the campaign was not only entertaining but also conveyed the brand’s core message about its sexual wellness products.

Conclusion: Bold Care’s Bold Move in the Indian Wellness Market

Bold Care’s #TakeBoldCareOfHer didn’t just promote products—it sparked a national conversation. By blending humor, star power, and social relevance, Bold Care was able to address the sexual health stigma in India, gaining widespread attention and trust in the process. The viral ad campaign led to remarkable business growth, establishing Bold Care as a pioneer in the sexual wellness space.

This case study highlights how a clever, well-executed campaign can break taboos, drive business growth, and make a lasting impact in the marketplace. Bold Care has set a new benchmark for brands in the men’s sexual wellness industry by showing that creativity and authenticity can create both social change and commercial success.