Dentsu X India Secures Vi-John’s Shaving Category Media Mandate

Vi-John Healthcare India, a longstanding player in the grooming industry, has chosen dentsu X India to manage its media mandate for the shaving category. This partnership follows a competitive pitch involving multiple agencies. dentsu X India will handle the media planning and execution for Vi-John across a range of channels, including Television, Print, Radio, Cinema, Out-of-Home (OOH), and Digital platforms.

Elevating a Legacy Brand

dentsu X, a well-regarded name in the media industry, will leverage its expertise to enhance Vi-John’s market visibility, particularly in its shaving product line. Known for its long-standing heritage, Vi-John is looking to refresh its approach to marketing, making this partnership an essential step toward modernizing its brand presence.

Jose Leon, CEO of dentsu X India, expressed his enthusiasm about the collaboration: “We are honored to partner with Vi-John, a brand with deep roots in India’s grooming market. Our team is committed to blending creativity, technology, and strategy to help Vi-John engage with its audience in a meaningful way. This partnership allows us to push the boundaries of traditional media and explore innovative solutions.”

A Strategic Collaboration

With over six decades of leadership in the grooming market, Vi-John’s decision to team up with dentsu X comes at a pivotal moment. The company aims to maintain its market leadership while also adapting to new trends and consumer behaviours in both the traditional and digital spaces.

Ashutosh Chaudhari, General Manager of Marketing at Vi-John, commented on the importance of the partnership: “At this stage in our journey, we were seeking a media partner with extensive experience and a deep understanding of the FMCG sector. dentsu X stood out for its ability to offer custom media solutions tailored to our specific needs.”

Crafting Tailored Media Solutions

The goal of this partnership is not just to drive immediate sales but to create lasting connections with consumers. Anita Kotwani, CEO Media, South Asia at dentsu, emphasized the shared vision between the two companies: “We are excited to collaborate with Vi-John to craft strategies that align with their unique vision. Our team will focus on delivering results that resonate with Vi-John’s legacy while bringing in modern, transformative media experiences.”

Through a mix of traditional media and digital-first strategies, dentsu X will help position Vi-John as a brand that remains relevant in an evolving market.