Instagram has introduced a new Instagram signature sound that will now play at the end of every Reel you download from the app. This latest update adds a unique audio element designed to make Instagram content even more recognizable.
So, what does this sound like? Picture the noise your skateboard makes when it scrapes a curb in a video game, or that familiar sound your computer makes when you click one too many times. Instagram believes this simple, distinct audio captures the essence of their platform in a single moment.
But what exactly is a “signature sound”?
It’s really a branding tool. While it doesn’t serve a specific purpose, this sound is meant to create a consistent and recognizable audio identity for Instagram. The goal is to make people instantly associate the sound with the app, similar to how other brands use distinct jingles or tones.
Why did Instagram choose this sound?
According to the company, this is part of their new “sonic identity.” Instagram’s Creative Audio and Brand teams went through multiple rounds of testing to find the perfect sound that’s “simple and iconic,” yet versatile enough to complement any Reel. They wanted it to feel “punctuated but imperfect,” representing the idea that creativity doesn’t need to be flawless—it just needs to be shared.
While it might not have the same upbeat vibe as TikTok’s viral sounds, Instagram’s new audio is designed to grab attention. You might even wonder if something’s off with your phone, but it’s all about standing out and making sure people notice the content.
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